St. Paul’s Lutheran lacked any kind of formal logo system. Another branding challenge was the church, school, and child care were separated, but all part of the same organization. Each of these needed to stand on their own, but also have cohesiveness with each other.
Examples of the mark standing on its own. A strong mark was required, to allow for flexibility and familiarity in any environment.
![St. Paul's Lutheran logo and mark - embossed copper style on rough paper](https://www.hoopsbrain.com/wp-content/uploads/2023/09/st-pauls-logo-mockup-2-1024x714.jpg)
![St. Paul's logo mark stamped in leather](https://www.hoopsbrain.com/wp-content/uploads/2023/09/st-pauls-logo-mockup-6-1024x683.jpg)
![St. Paul's Lutheran logo and mark printed on paper](https://www.hoopsbrain.com/wp-content/uploads/2023/09/st-pauls-logo-mockup-5-1024x614.jpg)
![St. Paul's logo mark in a polished finish on a brushed metal background](https://www.hoopsbrain.com/wp-content/uploads/2023/09/st-pauls-logo-mockup-9-1024x698.jpg)
![St. Paul's Lutheran Church logo](https://www.hoopsbrain.com/wp-content/uploads/2023/09/st-pauls-Logo-Alternate-Church.png)
![St. Paul's Lutheran School logo](https://www.hoopsbrain.com/wp-content/uploads/2023/09/st-pauls-Logo-Alternate-School.png)
![St. Paul's Child Care Center logo](https://www.hoopsbrain.com/wp-content/uploads/2023/09/st-pauls-Logo-Alternate-Childcare.png)
Alternate logo variations, when the need for individualized branding is required.