My wife is awesome – she owns and operates her own chiropractic office. Since she started the business back in 2007, I’ve created her logo and website designs. She was stuck with the old website for quite a few years and was long overdue for a new version. I also felt that her logo could be improved without straying too far from the original design (signage is expensive!).
The wife and I worked together to come up with some goals for the redesign:
- Modernize the branding, without straying too far from the original intent.
- Provide better and more up-to-date information. We thought a lot about the questions she gets from patients all the time, and wanted to make that info more accessible.
- Make the site more graphical / less text-heavy / easier to scan.
- “Flatten” the site structure so key information isn’t so spread out across different pages.
The website is live – check it out if you wish.
Large and small logo sizes.
The logo and primary headings are set in the elegant Canela Deck typeface. Other text is set in Source Sans, with a small-caps variant used sparingly.
I created a few icons myself, because I could not find any equivalents. This was a fun challenge, and I did my best to mimic the style of the other sets, so they blend right in.
I made it a personal goal to have the website be very performant. While there is probably some further optimization to do, I’m proud with the result so far with Lighthouse mobile performance.