St. Paul’s Lutheran lacked any kind of formal logo system. Another branding challenge was the church, school, and child care were separated, but all part of the same organization. Each of these needed to stand on their own, but also have cohesiveness with each other.
Examples of the mark standing on its own. A strong mark was required, to allow for flexibility and familiarity in any environment.
Alternate logo variations, when the need for individualized branding is required.
